The Work of Alexander Hoch




ALEXANDER HOCH

At the start of his career Alex worked as a stone carver. Later, however, after further training as a product designer, he studied automotive design in Pforzheim. He learned his trade as a designer in studios including PORSCHE Weissach, AUDI California and BMW Munich. After a few years in the industry he had the idea of Advanced Canvas in 2018 and began by setting up his own workshop for these unique sculptures. Outside work, his life still revolves around cars, from hours of training sessions in a racing simulator to extensive trips in the Black Forest or endlessly planning modifications to his two cars. Alex is a true petrol head who finds nothing more boring than convention and has a predilection for classic German sports cars.

WHEN CAR DESIGNERS THINK OUTSIDE THE BOX

Advanced Canvas was founded by Alexander in mid-2018. He spent some 2.5 years refining the idea and perfecting the craft skills necessary, during which time the other two members came on board. Martin now models all data for the canvases in 3D, while Natalie is responsible for color, choice of materials and the brand’s direction. By mid 2021, after completing more than 250 prototypes and some 2500 hours of work, it was possible to produce the first Advanced Canvas: the king of all Porsches, the 911 Carrera RS 2.7. Since then the team has also been working on other models, formats and unique new ideas in order to constantly create new impetus and make each model into a singular piece of art.

Links:

Webiste : www.advanced-canvas.com

Instagram: www.instagram.com/advanced_canvas

CONTACT DETAILS:

They can contact me via alex@advanced-canvas.com or just buy it in the online shop of our website

They can also call me +49 170 181 7221

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